All stories start local. Mine Included.
I'm a media professional with more than a decade of experience across print and digital platforms. I got my start as a government beat reporter for my hometown newspaper and have since navigated roles as a copy editor, real-time editor, associate editor and freelance contributor for local, regional and national publications.
I swear by the AP Stylebook, love the art of a good interview and have a passion for all things journalism.
However, I also have marketing certifications related to content, social media and SEO.
Contact me today to learn more about how I can help you and your company.
Work Experience
Content Marketing Specialist, Alpine Intel
Content Manager, Nursing CE Central
Associate Editor, Business Facilities
Write, edit and conduct SEO research for articles, guides, landing pages, social media and newsletter copy, ensuring it adheres to brand voice, key messaging points, overarching marketing goals; Collaborate with product, sales and education teams to determine content direction; Create interactive content and assist creative team with case study design.
Manage social media, blogs in agile setting for three brands (Nursing CE Central, Luminous Travel Staffing, Slone NCLEX Review); Pitch, write, assign blogs; Manage blog submission/approval process; Oversee freelance editor; Upload content to WordPress; Execute content, social media strategies; Create content calendars, related assets; Coordinate with marketing manager to increase brand awareness; assist SEO specialist with SEO strategy execution; Analyze, report on content KPIs.
Wrote, edited advertorial/editorial content for print, digital platforms; Coordinated with advertisers for advertorial content; Posted editorial content to online; Managed magazine departments; Contributed to editors’ blog; Hosted, edited Business Facilities Podcast; Represented publication at industry events; Various administrative tasks.
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